The Transformation of Scandinavian Modernity - Branding Strategies in Scandinavian Design

Bulletin of Osaka University of Human Sciences of Human Sciences No.7

137-143

I discussed the transformation of modernism in Scandinavian design from the perspective of branding strategy. After discussing the establishment of Nordic modernism and the case of Danish post-modernism in the 1970s, I took up the case of Finland after the 1990s.