About branding strategy

Ministry of Education, Culture, Sports, Science, and Technology Academic Frontier Promotion Project "Comprehensive Research on the Crisis of the Modern Human Mind" Research Presentation

Konan Institute of Human Sciences

The term branding strategy is a business strategy term that has come to the fore in the long recession following the burst of the bubble economy. We gave an overview of the actual state of design activities seen in corporate branding strategies and focused on one aspect of today's information-consuming society.