What did postwar Japanese educational society and efficiency-ism bring to us in the end? Consumer culture is not necessarily tied to affluence and happiness, but also to the desire for exhaustion and destruction. Presented by participating in a study group with aesthetic researchers, architecture critics, psychotherapists, psychiatrists, etc.
My tame is "Branding strategy and identity -what globalization has brought to Japan-".
After historically examining postwar Japanese design, how and when the current product design, which prioritizes the management strategy called branding strategy today, emerged, and what kind of strategy is currently available? I outlined from a design point of view whether it is attracting attention.